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Friday, May 24, 2013

Google recently launched the Google Display Planner for Display Network campaigns. This tool provides suggestions based on the data you en...

It seems as if everyday, the social and online landscapes change to better fit their surroundings. Consumers are always in search of a bette...

In a previous blog post, we covered the value in multi-channel funnels reports . Digging in deeper into the value of this type of reporting...

Today's guest blogger is Matt Wesson , a Marketing Content Specialist at Pardot . The marketing profession is changing. The Mad Men-...

Instagram has become a household name and leader among social networking apps in the last couple years, but how did it come so far in such l...

Marketers often tend to attribute conversions to the last interaction a customer had with a marketing channel. However, looking at it from ...

While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. And if t...