Google’s High-Priced Keywords We all have certain keywords that we bid on but feel are overpriced. We get that sour puckered face every time we are forced to bid a little...
New Keyword Matching Options Google has long supported keyword matching options in Adwords pay per click campaigns. For those of you who are unfamiliar with keyword matc...
But What About Your Website? As usual, Mitch Joel has inspired me to write a blog post. The man never ceases to amaze me with his simple yet profound gems. Yesterday h...
Using Google Trends for PPC and Penetrating Foreign Markets Last week, Michael reported how Google Trends is now tracking not only searches but also compares traffic between websites . However, this i...
Yahoo! Google and MSN Search Wars Today, Tech Crunch posted a follow up to their "scoop" about Google purchasing Yahoo! Search. After their original post, Yahoo...