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Friday, June 14, 2013

You Need This Tracking for an E-commerce Business

If you have an e-commerce business, it’s critical to measure each transaction and how they correlate to your online marketing efforts. Yes,...

Thursday, May 16, 2013

Understanding the Relationship Between Various Marketing Channels

In a previous blog post, we covered the value in multi-channel funnels reports . Digging in deeper into the value of this type of reporting...

Monday, May 13, 2013

The Value in Multi-Channel Funnels Reports

Marketers often tend to attribute conversions to the last interaction a customer had with a marketing channel. However, looking at it from ...

Friday, May 3, 2013

Time To Get Creative with Google Analytics Remarketing

You may already be familiar with the fact that you can make your Remarketing more powerful via Google Analytics , but it’s time to take it a...

Wednesday, April 10, 2013

Make Your Remarketing More Powerful via Google Analytics

Google Remarketing has proven to be a lucrative tactic for many advertisers. The product is continuously improved upon such as being able t...

Wednesday, February 27, 2013

Google Analytics Change History Feature

Similar to the Google AdWords Change History tool, Analytics is rolling out with its own version over the next few weeks. Exclusively for u...

Thursday, September 2, 2010

Update Your Google Analytics Code and Enjoy Some Added Benefits

Last December, Google updated their Analytics code to the new and improved "asynchronous tracking code" with some added benefits, ...

Friday, April 23, 2010

URL Destination Goal Tracking in Google Analytics

Google Analytics offers three types of goals you can setup to track what visitors do on your site. For today’s post I’m going to focus on UR...

Monday, April 19, 2010